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May 15, 2012

Isis Names Participating Merchant for Mobile POS Wallet Trials

Isis logo 140x60pxIsis has announced the first of its merchant partners to participate in its Austin, Texas and Salt Lake City, Utah market trial.

“Today’s announcement signals the mobile commerce experience has arrived. A strong merchant base in Austin and Salt Lake City will make the Isis Mobile Wallet real for consumers as they choose to use their mobile wallet at many of their favorite merchant locations to pay and redeem offers,” said Jim Stapleton, chief sales officer, Isis. “We look forward to working closely with both local and national merchants to enable a mobile commerce experience that transforms how consumers shop and interact with their favorite brands.”

In addition to naming local merchants, Isis also indicated that Aéropostale, The Coca-Cola Company, Champs Sports, Dillard’s, Foot Locker, Jamba Juice, and Macy’s would participate in the market trial as national merchants.

CIBC and Rogers To Launch Mobile POS Wallet in Canada

CIBC logoCIBC and Rogers Communications have announced an agreement to launch Canada's "first' joint mobile payment solution, allowing Canadians to pay with their CIBC credit card at the checkout counter using their Rogers NFC-enabled smartphone.

"Canadians are embracing new technologies at an accelerated pace and we know they're interested in using their smartphone for mobile payments," said Rob Bruce, President of Communications, Rogers Communications. "We've been laying the foundation for mobile commerce and the ecosystem is ready to give Canadians the convenience, security, and peace of mind they deserve," said Bruce. "Today's announcement with CIBC represents an important first step toward a whole new world of mobile transactions which is a key growth area for the company."

AmEx Recommends Offers to Cardmembers Based on Their “Spend Graph”

Amex logo 140pxAmerican Express has launched a mobile offer engine that recommends and ranks relevant merchant offers in real time for US Cardmembers based on their spending history and location – a Cardmember’s “spend graph.”

“In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them,” said Josh Silverman, president of the U.S. Consumer Services Group at American Express. “At the same time, we can help our merchant partners build their business by helping them reach the right Cardmembers with the right offers at the right time. We developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value.”

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