First Data OfferWise Solution to Streamline Offer Redemption Process at POS

First Data has announced the availability of First Data OfferWise, a new open platform that dramatically simplifies the offer redemption process at the POS for consumers and merchants.

The First Data OfferWise solution allows offer publishers to electronically attach offers such as deals, eCoupons and loyalty programs to one or more of a consumer’s payment cards or mobile wallet to enable streamlined and automatic redemption of the offer at the point of sale (POS). First Data is currently piloting its OfferWise solution with dozens of merchants and it will be made available to its more than four million U.S. merchant locations.

OfferWise leverages on a "breakthrough API" developed by CardSpring that allows developers easily integrate their own offers and promotions into the OfferWise solution.