SpyderLynk, creator of SnapTag, has announced
its new Snap-to-Buy technology will be deployed in Glamour’s March issue, and through its Glamour Apothecary “shop-able” Wall.
Snap-to-Buy SnapTags transform the way consumers shop for products they see in print advertisements. It is the first integrated solution that combines social media, print media and mobile allowing consumers to complete a purchase from a single mobile based technology platform. Consumers simply snap or scan the “Buy it Now” SnapTag to purchase an advertised product. Consumers enter their credit card information once, which is then saved in a fully-encrypted ‘mobile wallet’ that can be used to make future “Snap-to-Buy” purchases from their specific mobile device.
In related news, Billing Revolution has rebranded itself to buck and announced it is the mobile payment enabler behind Snap-to-Buy.