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MasterCard Pilots 'QkR' Line Busting Solution in Australia

MasterCard logo 140pxMasterCard has announced that Australia will be the first country to pilot QkR™, a new queue-busting mobile payment application developed by MasterCard that lets movie goers at selected La Premiere Hoyts cinemas order food and drinks directly from their seats by using their smart phone.

The new QkR by MasterCard in-cinema smart ordering service will be piloted by the Commonwealth Bank at a number of Hoyts cinemas for several weeks from January. Guests of Hoyts’ luxurious La Premiere cinemas in Sydney who have an iPhone or Android handset will be able to buy food and drink from the comfort of their cinema seats through an application downloaded to their phone. Purchases are then delivered directly to their seat.

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