Discover’s Cashback Bonus Redemption Continues to Trend Upward

Discover has announced that Cashback Bonus rewards continued to trend upward in 2011, with the company "citing a 20% increase over 2010."

“Not only did cardmembers respond favorably to the extra Cashback Bonus that more than 70 top retailers offered during the holiday season, but they also appreciated the various enhancements we made throughout the year to ShopDiscover, such as adding merchant coupons and site functionality,” said Dana Traci, vice president of rewards and product management at Discover. “As for increased redemption, cardmembers clearly are seeing there’s great value in redeeming their Cashback Bonus, whether it be for partner gift cards, merchandise, statement credits or on Amazon.com.”