NCR has announced
the successful integration of RFID technology with its Quest Venue Management software solution and the Lightning’s hockey jerseys, helping drive sales and loyalty at games.
Full season ticket members are rewarded with the exclusive jersey, enabling them to get discounts on food, beverages and retail items when wearing the jersey at home games. Discounts are delivered when the RF chip, embedded into the sleeve of the jersey, is scanned with the RF reader at checkout at a concession stand or in the retail store. Since implementing the program the Lightning have seen a significant increase in demand for full season tickets and a sea of blue jerseys in the stands at home games.
NCR worked with Tampa Bay Lightning to roll out the program, which required installation of 10,000 RF chips into exclusive season ticket holder jerseys and the integration of approximately 250 RF readers into the Quest terminals throughout the arena.