In reaction to Apple's EasyPay mobile checkout technology, Glenbrook's Russ Jones weighs in on the topic of mobile self checkout that seems to be catching momentum in the marketplace. Over on Payments Views, in a posted entitled "Mobile Self-Checkout Breaks Out for POS Payments" Russ elaborates on today's NFC mania:

Maybe retailers and shopkeepers could just embrace today’s mobile technology instead, change their in-store control procedures, and let a thousand flowers bloom? When Apple — arguably one of the most successful retailers in the last decade — says that mobile self-checkout is ready for use today, others might very well want to have a look. And quickly.

Linkable Networks, formerly Clovr Media, and 24/7 Real Media have announced a partnership that taps into consumers’ growing interest in digital coupons that are directly linked to credit and debit cards.

Brands advertising across 24/7 Real Media’s Global Web Alliance of top publishers can now use Linkables to enhance their online advertising campaigns with advertiser-level and manufacturer-level discounts and offer the ability to link deals to any debit or credit card. The 24/7 Real Media partnership positions Linkable Networks, on the heels of an investment from Citibank, as the premium choice for brands looking to elevate loyalty marketing, sponsorship activation and customer engagement.

American Express has announced a new multi-year digital commerce initiative designed to help identify and develop innovative technologies, and plans to invest $100 million in early stage startups in the digital commerce space.

“American Express is a 162 year old company that has continuously reinvented itself,” said Dan Schulman, Group President, Enterprise Growth, American Express. “As we enter the next chapter in our history, we recognize the need to work with emerging technology companies to inspire change, encourage innovation, and ultimately deliver the best products and services to our customers.”

On the web:

• Wal-Mart Benefits From Anger Over Banking Fees - NYTimes.com
• Credit Karma Launches "Hands Free" Account Aggregation - NetBanker

On the wires:

• mopay Upgrades its Mobile Payments Platform with HTML5 Features
• U.S. Bank Implements Secure Vault Payments for FamilySearch International for Online Donations
• Bank of America Merrill Lynch Adds EMV to Commercial Cards for International Travelers
• TNS Launches One-Stop Global GPRS Access Solution for Mobile Terminals across Europe