Logging in to a website with my social identity tells the seller that I have an account. That’s all. But using my commerce identity via PayPal Access tells the seller that I’m a buyer. It tells them, minimally, that I’ve set up a PayPal account, attached a payment method to that account, and the account is in good standing.
The post explores the implications of PayPal Access and the little known X.Commerce Segmentation Service and Prospect Score.