Cartera Commerce has announced
a new capability that enables card issuers to drive revenue from the local advertising market.
Cartera's new performance-based solution enables issuers to market thousands of local, card-linked offers to their customers, who redeem offers just by swiping their cards in local stores. Cartera securely and privately tracks transactions and automatically delivers savings and rewards back in cardholders' accounts in cash, points or miles.
In related news, Cartera also announced
a strategic marketing agreement with TransFirst to offer this solution to TransFirst merchants.