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June 15, 2011

Glenbrook Adds Turkey to eCommerce Market Analysis Series

Turkey cover 190px

Glenbrook has expanded its series of eCommerce Market Analysis Reports with a new profile of the market in Turkey.

These reports are designed to help U.S. companies better understand eCommerce markets around the world — what local acceptance practices make each unique, what payment options are necessary to reach a critical mass of online buyers, and which payment providers can assist with market entry.

This new report complement our existing analysis of the eCommerce markets in China, India, South Korea, Brazil, Mexico, Argentina, South Africa, Russia, and Poland. Let us know if you have questions or are interest in discounted, multi-report pricing.

Starbucks Strengthens Mobile Payment Footprint

Starbucks logoStarbucks has announced the latest offering of the Starbucks mobile platform with "the launch of Starbucks for Android app providing more consumers access to the fastest way to pay and other features to manage their Starbucks Card on-the-go. In addition, the company announced that Safeway, Inc., one of the nation’s largest supermarket chains, plans to rollout mobile payment in July at nearly 1,000 Starbucks in Safeway supermarkets across the United States, including the company’s Vons, Pavilions, Dominick’s, Randalls, Tom Thumb and Genuardi’s stores."

Mobile Payments and Consumer Protection

Consumerunion logo 140pxConsumers Union, the nonprofit publisher of Consumer Reports, has released a statement and a report calling on wireless carriers to make sure consumers are protected from fraud and mistakes when making mobile purchases.

In a report on mobile payments issued today, the group highlighted how consumer protections vary widely for different mobile payment methods, how wireless carrier contracts fail to provide needed safeguards, and tips for consumers using mobile payments. Consumers Union has launched a Facebook campaign to encourage wireless carriers to adopt stronger contractual protections for mobile payments linked to wireless accounts.

LSN Mobile, First Data Partner to Deliver SMS-based Mobile Offer Program

First data logo 140pxLSN Mobile and First Data have announced a new mobile offer program that "gives both advertisers and retailers an efficient, cost-effective and trackable mobile marketing solution to boost store traffic."

Branded as “My Mobile Offer,” this first-of-its-kind solution leverages the combined characteristics of Short Message Service (SMS), mobile advertising and traditional marketing and capitalizes on the popularity and increasing usage of personalized offers and discounts. The program allows brands to take full advantage of the power of mobile marketing.

Secure POS Vendor Alliance Releases New Security Requirements

SPVA logo 140pxThe Secure POS Vendor Alliance (Hypercom, Ingenico, and VeriFone) has announced the release of standards for the post manufacturing stage of a secure payment device. "The new guidelines require that a payment device be properly handled from the moment it is produced to the moment it is loaded with customer keys."

Monster Offers Mobile Payment Solution to Be Distributed Thru Iconsys

Monster offers logo 140pxMonster Offers has announced an agreement with Iconosys to integrate the Monster Offers one-click mobile payment solutions with more than 500 popular mobile phone applications. "Through its collaboration with Iconosys, Monster Offers will be able to offer its mobile payment solutions through the current and future Iconosys distribution network of mobile phone application users."

American Express and AOL"s Patch Team Up to “Serve” Local Markets

Amex logo 140pxAmerican Express and AOL’s Patch have announced a strategic partnership to offer the Serve digital payment platform, to millions of Patch customers.

As part of its recently launched Patch Deals platform, Patch, the hyperlocal arm of AOL Huffington Post Media Group, will offer users the ability to redeem local deals and transact with local merchants via the American Express network. Through the partnership, local merchants will be able to post offers online in a more streamlined, effective way, and consumers will benefit by redeeming offers at the point of sale.

The company says users will be able to sign up for Serve accounts via hundreds of Patch sites this fall.

PCI Security Standards Council Publishes PCI DSS Virtualization Guidelines

PCI Council logo 140pxThe PCI Security Standards Council (PCI SSC) has announced (PDF) the findings of the Council's Virtualization Special Interest Group. "The PCI DSS Virtualization Guidelines Information Supplement provides guidance to those in the payment chain on the use of virtualization technology in cardholder data environments in accordance with PCI DSS."

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