Introducing the Zong Payments Index (ZPI)
The Zong Payment Index (ZPI) is designed to track the bill-to-mobile spending patterns of Zong’s global user base, broken out by its top 40 markets.
The ZPI reflects three factors: (1) consumer’s willingness to use their mobile phone to buy digital goods online; (2) the consumer’s ability to use their mobile phone to make purchases as determined by mobile operator policies (e.g., spending limits, price points, etc); and (3) the cost of mobile payments as determined by mobile operators’ fees which sometimes result in consumer surcharging.The global aggregate index shows that the average monthly spend using Zong is up 37% in the last 12 months.






