Yankee Group Pegs Global Mobile Commerce At Nearly $1 Trillion by 2014
Yankee Group has announced a new report that indicates while mobile transaction usage is growing, consumers show little willingness to pay for these services.
The company’s forecasts predict unprecedented growth in mobile transactions worldwide, with the total value of global mobile transactions increasing from $162 billion in 2010 to $984 billion in 2014. However, Yankee Group’s consumer survey results show that less than 10 percent of respondents would be willing to pay extra for mobile transaction services such as mobile banking, mobile coupons and mobile payments.Against this $1 trillion backdrop, "the value of NFC-based transactions will explode from $27 million in 2010 to $40 billion in 2014."






