MasterCard has released
its latest "Insights" report on online shopping in emerging markets.
The results of the index show the gap in online shopping is closing in the Asia/Pacific, Middle East and Africa (APMEA) region; last year we saw a huge spike with India and Thailand jumping in terms of their increasing ease of shopping online, bringing them close to numbers for some of the more mature markets like China, Singapore, Hong Kong and Malaysia. While scores in India and Thailand have stabilized since last year, this year we see a jump in markets like China and Malaysia.
The full report can be downloaded here