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December 29, 2010

New MasterCard Report on Online Shopping in Emerging Markets

MasterCard_logo_140px.pngMasterCard has released its latest "Insights" report on online shopping in emerging markets.
The results of the index show the gap in online shopping is closing in the Asia/Pacific, Middle East and Africa (APMEA) region; last year we saw a huge spike with India and Thailand jumping in terms of their increasing ease of shopping online, bringing them close to numbers for some of the more mature markets like China, Singapore, Hong Kong and Malaysia. While scores in India and Thailand have stabilized since last year, this year we see a jump in markets like China and Malaysia.
The full report can be downloaded here.

December 27, 2010

Gift Card Mall Helps Facebook Users Change Their Gifting Habits

BlackhawkNetwork_logo-140px.pngBlackhawk Network has announced a new "gift card mall" Facebook application that helps consumers give gift cards in a social context.
Through the Group Gifting feature of the new Gift Card Mall Facebook application, Facebook friends are now able to contribute as a group for a single gift card, thereby increasing the value of the gift card for the recipient. A personalized message can also be added to a card. Additionally, the social networking gifting aspect enables Facebook users to remind others about friends' upcoming holidays and celebrations, further transforming the way people network and shop together.


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