The total value of the branded prepaid card opportunity in the United States is expected to surpass $440 billion by 2017, nearly quadrupling its estimated value of $120.2 billion in 2009, according to independent research
commissioned by MasterCard.
“As the study findings demonstrate, there’s significant growth potential for prepaid in the U.S. and MasterCard is committed to aggressively resourcing the opportunity to expand our prepaid footprint both in the U.S. and worldwide,” said Laura Kelly, Group Executive, Global Prepaid Solutions, MasterCard Worldwide.
MasterCard-commissioned study, prepared by The Boston Consulting Group (BCG), shows U.S. market will remain the largest branded prepaid segment in the world, holding 53 percent of overall market share
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