Blackhawk Network has announced
a new "gift card mall" Facebook application that helps consumers give gift cards in a social context.
Through the Group Gifting feature of the new Gift Card Mall Facebook application, Facebook friends are now able to contribute as a group for a single gift card, thereby increasing the value of the gift card for the recipient. A personalized message can also be added to a card. Additionally, the social networking gifting aspect enables Facebook users to remind others about friends' upcoming holidays and celebrations, further transforming the way people network and shop together.