Consumers Still Opting in to Banking Overdraft Reform, Despite Confusion

According to a recent Mintel Comperemedia consumer survey, awareness of the new Reg E overdraft legislation is surprisingly high with 60% of online adults aware of the upcoming changes.

But "Most consumers are unable to define exactly what Reg E will cover, making banks' efforts to promote it that much more difficult," comments Susan Wolfe, VP of financial services at Mintel Comperemedia. "In other words, consumers are aware that changes are coming to their overdraft programs, but are not exactly sure what it means for them."