Amazon-Facebook Alliance to Make Shopping More Social
The New York Times has a short write up on the new Amazon-Facebook Alliance. When users link their Amazon and Facebook accounts, "They... see which of their Facebook friends have upcoming birthdays, and receive gift suggestions based on the music, books and movies those friends have said they like on Facebook and on their Amazon wish lists."
Great stuff! These are the "money" mashups that I think people like David Evans are referring to in their writings. Combining two streams of data (e-commerce/purchase from Amazon plus Social from Facebook) to make the experience better. Facebook isn't getting anything back for sharing the graph expect stickiness and other good things for social networks to have. Also good to see that at least on the surface it seems like users are in control and that the connection is fairly transparent.
I guess the question now is how good is Facebook at representing people's real (or should I say relevant) social graph for buying and shopping...
Posted by: Albert Drouart | July 28, 2010 at 06:41 PM