Cold Stone Creamery is the first merchant to launch an gifting program using the First Data eGift Social solution.
”We’re making it easier for people to share a Cold Stone moment, even if time or distance prevents them from being together. Now you don’t have to wait for special occasions to share ice cream; you can send Cold Stone gifts instantly, any day, just because,” said Daniel Beem, president of Cold Stone Creamery. “We’re delighted to know that we’ll be part of more of life’s little moments, from ‘get well soon’ notes and rewards for a job well done to ‘I miss you’ wall posts.”Inside Facebook has estimated that consumers spent $10 million on virtual goods through applications on the Facebook platform in 2009. The eGift Social solution takes this trend to the next level by moving purchased virtual gifts into the physical world.