Vesta Launches Prepaid.com Payment Portal for Prepaid Mobile Operators
Vesta Corporation has announced the launch of Prepaid.com, a recharge portal that allows mobile customers to send airtime to friends and family worldwide. According to Vesta, "the portal features immediate, no-fee recharging for prepaid mobile phone accounts and allows expatriates and immigrants to maintain strong family ties, regardless of distance and borders."
Prepaid.com provides mobile operators with a plug and play solution that supports in-country and cross-border recharge for mobile services such as prepaid airtime, subscriptions, and mobile broadband. The new portal helps mobile operators capitalize on the billions of cross-border payments sent annually, and includes a variety of consumer-friendly features that have been shown to increase the lifetime value of customers.
“By using Prepaid.com, consumers now have a convenient way to send airtime to family and friends in other countries,” said Chris Parsons, chief marketing officer of Vesta. “Working with Vesta expands payment options for operators and assures purchasers worldwide the security and privacy they demand.”
Having processed hundreds of millions of transactions, Vesta Corporation has earned a reputation for delivering innovative and secure payment solutions to telecom companies worldwide and their customers. Prepaid.com’s operator-branded recharge process maintains the highest payment and data security standards in the industry, and integrates easily with an operator’s infrastructure for fast time to market.
To purchase airtime at www.prepaid.com, a visitor simply selects the country and operator, and enters the phone number they would like to recharge followed by their payment details. Prepaid.com accepts a wide variety of payment devices including major credit and debit cards, internationally issued credit cards, and Visa or MasterCard signature prepaid debit cards.
Prepaid.com is launching with Telefonica Movistar, Iusacell and Unefon in Mexico, and is actively investigating partnerships with mobile operators in other geographies where cross-border gifting is common, including Latin America, the Caribbean, Europe, Southeast Asia, China, and India.





I am curious to see how they will contain payment card fraud, which has been plaguing similar international mobile top-up sites before.
Meanwhile, their definition of "without borders" is a bit of a stretch as they only have Mexico, and no other country.
Posted by: Patrice Peyret | March 09, 2010 at 07:45 AM