Allen's looking to learn more about this trend - if you are aware of companies offering these capabilities to ecommerce merchants, please drop Allen an email.
Cardis says that its solution "offers a paradigm shift to the payment cards business model by introducing end-to-end transaction aggregation - an industry first. This allows for reduction of the per transaction cost by enabling many individual low-value payment transactions to be aggregated into a single (higher value) debit card transaction, without the need for per transaction reconciliation (or shadow accounting), posting or processing at any point in the value chain."
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“Consumer demand and industry trends are moving towards more security for card transactions over the Internet”, said Lilik Kazaryan of the STAR Network. Kazaryan is a member of X9 and proposed the new work item. “Currently there are no industry-wide standards for secure consumer authentication of debit transactions over an on-line environment, yet security issues are paramount with card users”.
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Rentalic, a person to person rental marketplace, took the top prize of $100,000 ($50,000 in cash and $50,000 in waived processing fees). Appbackr, a wholesale marketplace for iPhone applications, won $50,000 ($25,000 cash and $25,000 in waived processing fees).