Target Introduces Mobile GiftCards
Target has announced that shoppers no longer have to carry their Target GiftCards in order to redeem them, thanks to the new Target Mobile GiftCard. Using Target’s mobile technology, any shopper can save GiftCard information to a PIN-secure account on the Target.com mobile site. Target says that "all that’s needed is a mobile phone with Internet capabilities which a guest can use to retrieve GiftCard barcodes for scanning at checkout."
“Consistent with our ‘Expect More. Pay Less.’ brand promise, we will continue to surprise and delight our guests with innovative and highly relevant mobile capabilities, enabling access to the Target experience anytime and anywhere.”
Guests may access their Target Mobile GiftCards to add value at store registers, and check GiftCard balances at any time via the Target.com mobile site. In addition, Target Mobile GiftCard functionality allows guests to save multiple GiftCards to their account and label each one for easy reference.
“The addition of Mobile GiftCards to our suite of mobile shopping solutions further simplifies the Target experience for our guests,” said Steve Eastman, President of Target.com. “Consistent with our ‘Expect More. Pay Less.’ brand promise, we will continue to surprise and delight our guests with innovative and highly relevant mobile capabilities, enabling access to the Target experience anytime and anywhere.”
Target’s point-of-sale scanning technology makes the Target Mobile GiftCard possible, and Target is the first major retailer with the ability to scan mobile barcodes in all of its stores. A leader in mobile retail, Target continues to offer innovative mobile solutions for guests. In addition to using the new Mobile GiftCards, Target guests can view online assortments, check product availability and store locations, manage their Target gift registry and lists, browse the weekly ad, and receive text and e-mail notifications of great deals – all via their mobile phones.
Any one knows what "Target’s point-of-sale scanning technology" is that enables them to read bar-codes off of mobile phone screens reliably?
Have they upgraded to imaging sensors instead of infra-red reflexive scanning? (like Starbucks has got deployed to enable its iPhone gift card application)
Posted by: Patrice Peyret | February 10, 2010 at 06:46 AM
The hand scanners that Target use's at the register has multiple lasers that can read 2D barcodes (Target Giftcards & Starbucks giftcards) from you IPhone or even your drivers license like we have here in Florida.
Posted by: Tom | March 26, 2010 at 10:36 AM