One of the use cases that NFC fans like to discuss is the smart poster - where a mobile handset can pickup information by simply being held in close proximity to an NFC "button". With not a lot of NFC-equipped handsets in the market yet, this isn't a use case that's very actively used. We wait for NFC.
Along comes an alternative technology. Today, Google announced it was beginning a local marketing effort called "Favorite Places on Google" that is based on 2D bar code technology which, as it turns out, can also be read by mobile handsets using their on-board cameras and an on-board application. Google calls this "a new effort to send window decals to over 100,000 local businesses in the U.S. that have been the most sought out and researched on Google.com and Google Maps."
Recently, Starbucks decided to use 2D bar code technology to bridge between mobile handsets and its POS systems for payment. Are we seeing a theme develop here?
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