First Data Releases SpendTrend Consumer Spending Data for November
First Data Corporation has released First Data SpendTrend transaction data for November 2009. SpendTrend tracks same store consumer spending via credit, signature debit, PIN debit and EBT cards at U.S. merchant locations.
Overall transactions for the month showed a growth of 8.9% over 2008, despite one less shopping day in November 2009. Transactions in the month of October 2009 were 8.2% higher than the previous year.
Credit & Signature Debit transactions grew +5.8%, PIN Debit transactions grew +12.8%, EBT transactions grew +36.2% while Total Transactions grew +8.9% on a same store basis.
Value retailers experienced a substantial 15.4% transaction growth, although all major industries posted positive gains. Average tickets rose during the month of November, however, several industries experienced a slight decline in average tickets year-over-year. Same store sales (volume) were up 6.2%.
“Our SpendTrend data indicates that the economy is starting to stabilize with transaction growth improving for the second sequential month,” said Silvio Tavares, senior vice president of Investor Relations and Decision Support at First Data. “Although sales volumes for the start of the holiday shopping season have been strong, merchants will still need to be cautious to see if the trend continues for the rest of the season.”
Additional data from the SpendTrend November 2009 report can be accessed at http://www.firstdata.com from the home page dashboard.
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