Firethorn Releases Mobile Commerce Consumer Survey Results

Firethorn has published a white paper providing findings from a study evaluating "the mindset, technology behaviors and future adoption practices of the general market for both mobile banking and commerce. The study found that mobile phones aren’t just for talking anymore. For consumers, they’ve become indispensable tools that keep them organized and informed – including applications that can help them with mobile banking and retail transactions. A majority (59 percent) of consumers surveyed said they’re interested in using their phone to purchase items at a cash register the same way they would with a debit or credit card. With this stat, one can see that consumers are ready to participate in a behavioral shift made possibly by mobile technology."

The survey highlights and the full whitepaper (reg. reqd.) are available online.