Cardlytics Enables Retailers to Market via Online Banking Channel

Cardlytics provides retail merchants with a highly targeted, “market of one” approach. This new form of transactional marketing aligns banks and retail merchants by enabling consumer purchase data to be used for targeting merchants’ customers – or their competitors’ customers – with relevant offers. Merchant offers can segment any combination of targeting parameters, including merchants where a consumer shops, where the consumer lives, as well as transaction amounts – a level of precision that does not currently exist in any other marketing channel. Offers are then delivered to consumers through their online bank account, with no data ever leaving the financial institution, thus protecting customer privacy and anonymity.

Fulfillment of an offer occurs when a user activates each ad in their online statement, and then subsequently uses his or her associated debit or credit card. Qualifying transactions are instantly confirmed in the consumers’ online banking statement. Throughout the process, Cardlytics accurately tracks the online and offline performance of the offers.

“Marketing practices are evolving more quickly than ever given today’s changing technologies and increasingly savvy audiences,” said Hans Theisen, chief revenue officer and co-founder of Cardlytics. “The ability to present offers based on actual purchase data within online banking finally provides retailers direct access to the largest, most untapped and precisely targeted digital audiences available. Better positioned than online banners, and more efficient than coupons, the customer and revenue growth potential from this revolutionary platform is enormous.”