Vesdia Selected by Upromise as Preferred Provider
Vesdia has announced that it has been selected by Upromise, a free online service that helps its members earn money for college, as its new preferred provider of brick-and-mortar and catalog merchant services.
Vesdia says it "will provide more ways to save through a consistently expanding network of leading national, regional and local brick-and-mortar merchants. Through the Vesdia network, Upromise members can now earn money in their college savings account or pay down eligible student loans when shopping at an increased assortment of new retailers, and Vesdia merchant partners will be marketed through one of the most coveted loyalty programs in the United States."
"Both companies have a legacy of offering consumers rich earning opportunities, and this partnership will bring great value to Upromise members while offering a very attractive customer base to our merchants," explains Jim Douglass, CEO of Vesdia. "With Upromise now offering the combination of Vesdia's brick-and-mortar merchant partnerships and their own vast shopping network, coupled with marketing and creative earning channels, we both are poised to meet the need of all constituents: consumers who want more rewards, merchants who want more sales, and the program owner who wants to increase participation. We are proud to be a key partner to Upromise in this effort."
"Upromise helps our 11 million members save for college by rewarding them with money in a college savings account for their loyalty in shopping with Upromise participating companies," says David Coppins, Senior Vice President of Upromise. "Vesdia will help significantly expand brick-and-mortar merchant participation, providing our members more savings opportunities."
Vesdia's partnership with Upromise provides merchants a way to increase sales and new customer acquisition through marketing to Upromise's member base across multiple channels and touch points. Retailers can easily extend their pay-for-performance marketing from an online presence to their brick-and-mortar and catalog sales channels through Vesdia's service offerings.
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