India Card - RBI's Vision for a Domestic Payment Card System

The Reserve Bank of India has published Payments Systems in India - Vision 2009-12, a report that outlines several major initiatives that the bank is undertaking with respect to the payment systems in India. Among them is India Card - a domestic card initiative.

Quoting from the report: "The concept of a domestic payment card (India Card) and a PoS switch network for issuance and acceptance of payment cards would be looked into. The need for such a system arises from two major considerations (a) the high cost borne by the Indian banks for affiliation with international card associations in the absence of a domestic price setter (b) the connection with international card associations resulting in the need for routing even domestic transactions, which account for more than 90% of the total, through a switch located outside the country."