Zong Introduces Zong+ Allowing Billing to Payment Cards
TechCrunch reports on the introduction of Zong+, an extension to its original model of billing small purchases to your cell phone account that adds the ability to make purchases from a payment card account linked to your mobile number by Zong.
Zong+ allows consumers to make larger transactions -over $9.99. Merchants/publishers will benefit from lower fees and more timely settlement on Zong+ transactions because the mobile operator isn't getting a piece of the transaction amounts. Consumers benefit from being able to use their existing payment cards and while earning rewards, etc.
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