Obopay Introduces Mobile Payments for Online Games, Digital Goods
Obopay has announced its entrance into the online games market with the immediate availability of a mobile payment solution. With Obopay's mobile payment service, consumers can "mobilize" their credit or debit card by linking it to their mobile phone number, making it convenient to quickly purchase goods online.
This mobile payment solution targeted for the social network market is a natural extension of Obopay’s existing product offering. There are significant synergies, in terms of demographic and usage patterns, between online gamers and the general mobile payments market.
Features Include:
- With Obopay’s online mobile payment solution, consumers can quickly and easily make purchases in-game with a credit or debit card. Returning users can simply use their mobile phone number and a PIN of their choosing to pay without having to disrupt the game experience or leave the application. When playing a game on the Facebook platform, for example, players would not need to be redirected to another site to make payments.
- Because users can "stay, pay and play," the Obopay solution offers improved economics and increased conversion rates for merchants as they will stay longer in-game due to the positive user experience.
- The service also provides online merchants better revenue opportunities than carrier billing alternatives that require the merchants to give up a large part of their revenue to their payment provider and they can receive money from transactions faster.
- Already in live production today with online merchants and game publishers.
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