More on Zong+
Zong has officially announced the launch Zong+, calling it "the first online mobile payment platform combining carrier billing with credit, debit and prepaid cards. Now, in addition to making online purchases through their cell phone bill, Zong customers will also be able to link any type of payment card to their Zong account through a one-time entry process and continue to purchase goods by simply entering their mobile number and confirming the security transaction code sent to their phone."
"We view mobile transactions through payment cards as a win-win-win for merchants, wireless carriers and consumers alike and we`re excited to offer this latest addition to our service," said David Marcus, founder and CEO, Zong. "Our ability to provide payment card billing through the mobile phone marks our commitment to increasing the ease through which users can make purchases and to providing them with more merchants to choose from as they securely pay online using their mobile phone."
"The promise of mobile payments can be realized by employing a smooth and flexible payment mechanism," said Vikrant Gandhi, Senior Analyst at Frost & Sullivan. "Zong's innovative Zong+ offering delivers significant flexibility to the merchants and the end-user and can be an industry growth driver."
"As one of the first merchants utilizing the new Zong+ payment service, hi5 will benefit from a more flexible and frictionless payment process. The ability for our customers to bill purchases to either their mobile bills or their payment card of choice will be essential for driving transaction completion," said Rajat Kongovi, director of business development at hi5. "With this new functionality we`ll be able to offer a wider variety of goods at more varied price points, increase our revenues from direct user payments, and most importantly, give our users greater freedom of choice for how they purchase virtual goods and games on hi5."
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