Tags » Debit Cards, First Data Corp., Prepaid Cards » Comments (1)
First Data has announced that its STAR Network is the first electronic funds transfer network to launch load and reload support for STAR-branded general purpose prepaid cards. Using patent pending technology, the STAR Network has completed the infrastructure to enable load and reload functionality at participating ATM and POS locations. The expanded transaction set includes activation, load/reload and split tender purchases – with PIN-security and the associated reduction in fraud built in. The new STAR RELOAD service icon denoting load/reload card capabilities will be displayed with the STAR brand on participating cards, merchant point-of-sale and ATM locations.
“The launch of this functionality clearly demonstrates the commitment to technology and higher security that First Data and STAR continue to make on behalf of STAR member financial institutions and general purpose prepaid issuers,” said Julie Saville, vice president, product development. “It’s another example of how First Data and STAR are enabling the full spectrum of profitable, secure payment transactions for card issuers and ATM deployers.”
STAR is a leading EFT network in the U.S. with more than 2 million retail and ATM locations.
Nearly a year later and not a trace of the Star reloads service at ATMs.
Posted by: Jim Donahue | September 19, 2010 at 06:36 PM