Amazon Payments Introduces PayPhrase Payment Shortcut Option
Amazon Payments has announced Amazon PayPhrase, an easy-to-remember shortcut for consumers paying on Amazon.com and other websites. "With Amazon PayPhrase, online shoppers simply choose their own customized phrase — such as “Knick Knack,” “Home Sweet Home,” or “Jake’s Allowance” — and then enter that phrase along with a PIN to quickly preview their order and complete their purchase. PayPhrase allows Amazon.com customers to checkout across the web with their preferred payment and shipping methods stored at Amazon.com, but without having to share sensitive payment information with multiple websites."
All websites accepting Checkout by Amazon, including DKNY, Jockey, Patagonia, Buy.com, J&R Electronics, and Car Toys, will be offering PayPhrase as a checkout option. Amazon.com customers can create their PayPhrase and start using it today by visiting http://www.amazon.com/payphrase. An introductory video is available that explains the service.
Amazon.com customers can use their PayPhrase for express checkout wherever they see the PayPhrase button — on sites across the web and on Amazon.com. Customers on Amazon.com simply find the item they want, type their PayPhrase into the PayPhrase button on the product’s page, and click to instantly preview the total cost of their order, including shipping and tax. No need to “Add to cart,” “Proceed to checkout,” sign in, or type in credit card information. If the customer is satisfied with their order, they enter their PIN to complete the order. With participating websites that accept Amazon PayPhrase, Amazon.com customers do not need to register or create a new account in order to make a purchase.
Merchants who accept Amazon PayPhrase offer their customers a convenient and secure way to shop while Amazon Payments takes care of processing the payment transactions. Merchants can accept PayPhrase orders right away simply by using Checkout by Amazon, which automatically supports PayPhrase. By offering Amazon PayPhrase, merchants can benefit from the familiar Amazon.com checkout experience. PayPhrase is available through all Checkout by Amazon merchant websites starting today, and on additional websites as new merchants join Checkout by Amazon.
“PayPhrase solves the headache of trying to keep track of all the different usernames and passwords people use to shop on various sites across the web. With PayPhrase all you need is one phrase and one PIN to pay online,” said Matt Williams, General Manager, Amazon PayPhrase (Matt’s PayPhrase is “good to go”). “We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases.”
Amazon PayPhrase also makes it easy for parents to set up an online allowance and monitor their teens’ purchases. By creating a PayPhrase for their teenager or student away at college, parents can set monthly spending limits and monitor or approve purchases. With PayPhrase, parents have the flexibility to preview every order placed, including the ability to approve or decline each order via e-mail or mobile phone text alerts.
uumh? Sorry, I do not get it. I went and enrolled and see that I need to not only labor to pick this phrase, which I am likely to forget, but pick yet another password, which I am also likely to forget. Why is this of any value in addition to 1-Click?
Posted by: Steve Klebe | October 30, 2009 at 09:58 PM