A Look at Abandonment at the Virtual Checkout Counter
In an article titled "Closing the Deal at the Virtual Checkout Counter", Claire Cain Miller writes for the New York Times about how consumers sometimes load up their shopping carts online - and then just abandon them. She notes that "while there is no industrywide data, some e-commerce companies estimate that only about 3 percent of shoppers who visit an e-commerce site buy something, and when they do load their shopping carts, as many as two-thirds abandon them."
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