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Beyond Games - A Look at Payfone

Over on PaymentsViews.com, Glenbrook's Carol Coye Benson takes a look at mobile payments provider Payfone.

"Instead of using SMSs and short codes like ringtone merchants and existing bill-to-carrier payment providers, Payfone operates within the carrier signaling network, a global network that allows carriers to communicate and exchange information between each other." Read the full article here.

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Interesting approach. I see they are part of the GSMA from their website. What is the GSMA's role in this? Seems to make sense: global reach using existing standards. I don't see how it works. Any more detail available?

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