Amex Launches New Charge Card Marketing Campaign
American Express has announced the launch of a new, integrated marketing campaign that Amex says "brings to life the benefits of the American Express Charge Card under the theme “Don’t Take Chances, Take Charge.” Breaking in newspapers today, the campaign also includes television, magazine, radio and online advertising, which will roll out in the weeks to come. The campaign is part of an ongoing effort to educate consumers about the Charge Card and explain why it is a smart way to pay, particularly in the current economic environment." READ MORE »






