India's Airtel launches mChek m-Commerce service on Voice
India's Bharti Airtel has announced the launch of its m-Commerce service - 'mChek on Airtel´ on the voice platform. The new service provides secure use of voice (IVR) for m-Commerce transactions for all Airtel mobile customers. The mChek on Airtel service on voice will enable the 100-million-plus Airtel customers to pay Airtel mobile and fixed-line bills, recharge Airtel pre-paid and digitalTV accounts, recharge Delhi-Gurgaon expressway toll tags, pay insurance premiums, buy gifts, tickets and shop using their mobile phones.
"There is tremendous potential for voice enabled m-Commerce services in India and we are giving a huge thrust in this area," said, Atul Bindal, President, Mobile Services, Bharti Airtel. Further added, "We believe that m-Commerce has the power to facilitate a paradigm shift in the way mobile users do commercial transactions and business in future."
To avail this service, Airtel customers have to call 543219, create their own 6 digit mChekPIN and link their VISA / Mastercard credit card. The one-time registration links the user´s credit card automatically to the mChek on Airtel service. For all future transactions the user is required to only enter a six-digit mChekPIN on their registered mobile number to authorize the transaction.
mChek on Airtel provides an on-demand solution for mobile payments with a unique two-step authentication process, the mChekPIN and the Mobile Number. mChek on Airtel is already available on various access mediums like SMS, USSD , J2ME and SIM application and WAP.
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