Global Payments Launches Broadband Payments For Asia Pacific
Global Payments Asia-Pacific Limited, a joint venture between HSBC and Global Payments, has introduced Global BroadbandPay - calling it "an Internet Protocol (IP)-based point-of-sale solution that provides merchants with fast, secure and reliable card acceptance services across the Asia-Pacific region. Merchants and processing partners no longer need to rely on slow dial-up networks or invest in expensive dedicated communication links to their card acquiring banks. Instead, this new product enables use of their existing internet connection to enjoy a "plug-and-play" experience. Global BroadbandPay is now available to merchants in Brunei, Hong Kong, Macau, the Maldives, the Philippines, Singapore and Sri Lanka."
EMV standard-based chip cards with higher security standards are quickly becoming ubiquitous as a result of the banks' efforts to reduce fraud. Processing encrypted chip card transactions over slow dial-up networks inevitably affects a merchant's ability to capture every sales opportunity, especially during peak traffic hours, without impacting customer service. Some of these chip cards, particularly those issued in the European region, have an added layer of encryption that in some instances can delay a card transaction to more than 30 seconds. With Global BroadbandPay, powered by a 32-bit ARM 9 processor-based Hypercom(R) T4220 point-of-sale device and an ultra high-speed SSL-enabled IP network, chip card transactions can be authorised within as fast as 2 seconds. This payment solution is also compliant to the Payment Application Data Security Standard (PA-DSS) and Payment Card Industry PIN Entry Device (PCI-PED) for secure PIN entry, assuring merchants and cardholders receive added protection.
Commenting on the launch, Ian Courtnage, President -- Global Payments Asia-Pacific, said, "Merchants no longer have to compromise speed for security and can now enjoy both benefits. Global Payments has developed this product after undertaking significant investments in our SSL gateway infrastructure for the Asia Pacific region. This launch further strengthens our suite of one-stop card processing services, and once again we have expanded our trusted and superior payment processing capabilities across Asia."
Sidharth Singh, Director, Regional Product & Business Development -- Global Payments Asia-Pacific, added, "Supporting the full range of card brands along with integration support for merchants' electronic cash registers, Global BroadbandPay is ideal for establishments with high customer footfalls, especially multi-lane retailers such as supermarkets, department stores and duty free shops. Merchants will enjoy the dual benefits of minimising customer queuing time through faster check-outs while significantly reducing their communication costs."
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