Chase Launches Sapphire Card for the Affluent Consumer
Chase Card Services has announced the launch of Chase Sapphire - calling it "the next generation rewards card designed for the affluent market." According to Chase, "Sapphire has been built from the ground up to address the needs of the top 15 percent of U.S. households by income who expect premium rewards, outstanding value, and exceptional service."
Earlier this summer, Chase had announced the Ultimate Rewards program where Sapphire was initially mentioned.
Chase Sapphire consists of two product offerings - Chase Sapphire and Chase Sapphire Preferred. Both Chase Sapphire and Chase Sapphire Preferred include premium travel services, a wide variety of rewards delivered through Chase’s Ultimate RewardsSM program, and direct access to a specially trained, dedicated customer service team, 24 hours a day, seven days a week, with all benefits and services backed by the stability and protection of Chase.
“While other credit card companies are scaling back on rewards or lowering the value of their points, Chase is improving the rewards experience by increasing the value of our points for our cardmembers,” said Eileen Serra, president, Affluent/High Net Worth business, Chase Card Services. “We designed Chase Sapphire to meet the needs of affluent consumers who seek rewards programs offering value, flexibility and meaning. Chase Sapphire addresses these needs by allowing cardmembers to use their points anytime, anywhere, for just about anything, without any restrictions.”
“Chase Sapphire has been built from the ground up to provide affluent customers with the rewards, service, and acceptance they expect from a card,” said Sean O’Reilly, general manager, Chase Card Services. “This product delivers world-class customer service, an outstanding points redemption experience, and provides a package of benefits to protect their purchases and transactions.”
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