Mint.com Launches MintLife
Mint.com has launched MintLife, an expanded, magazine-style online publication that "will deliver more in-depth features and advice to help its more than 300,000 monthly visitors better manage their money and more knowledgably navigate the current, difficult economy. Expanded content, increased interactivity, data-driven infographics and direct access to celebrity sources will enhance the award-winning value of the Mint.com money management and budgeting tools, furthering Mint.com on its mission to help Americans save and do more with their money."
MintLife has the real-time immediacy and interactivity of a blog, but the depth and research of a magazine. For example, MintLife will deliver quick "how-to" financial tips with a mix of visuals, including video, audio, and slideshows, as well as in-depth feature articles.
At launch, MintLife will feature "10 Questions to Ask Before You Join a Startup," a guest post from Guy Kawasaki, founder of AllTop.com. Kawasaki is the first in a series of noteworthy contributors and content that will cover a wide range of topics that will appeal to a variety of readers, across demographics, life stages, and at every step along their individual paths to Financial Fitness - and where Mint.com can help.
"We evolved Mint's personal finance blog into a full online magazine to help address a clear need for more accessible information that lets people really understand how money fits into their everyday lives - regardless of what their money life looks like," says Aaron Patzer, CEO and founder of Mint.com. "In an uncertain economic time, the demand for relevant, easy-to-understand content is higher than ever, and we're excited to further enhance a blog already recognized for its rich, informative writing."
An example of the dynamic content unique to MintLife is the "One Trillion Dollars" video that will be live at launch. Designed to make difficult financial concepts and terms easy to grasp, the video builds on the success of WallStats visualizations created for the Mint.com blog that have addressed topics ranging from the Credit Crisis to Unemployment and Inflation.
In addition, MintLife's improved community features aggregate the conversations about Mint's content and product that are already taking place across the social web on sites like digg, Facebook, reddit, StumbleUpon and Twitter. Delivering on Mint.com's dedication to transparency, MintLife therefore shows visitors exactly what's being said about the product and the site's content elsewhere on the Web.
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