Visa, NeuStar Team for Mobile Payments and Financial Services
Visa and NeuStar have announced a strategic alliance they say is "designed to accelerate the adoption of mobile financial services globally." According to the companies, "the alliance will combine the reliability, scale and security of Visa’s global payment network with NeuStar’s carrier grade infrastructure which provides critical interconnection services to global network operators and their partners enabling seamless delivery of mobile services to consumers worldwide."
“The Visa-NeuStar alliance provides Visa a single point of connection to mobile network operators around the globe and supports Visa’s global strategy to extend its products and services to the mobile channel,” said Elizabeth Buse, Head of Product at Visa Inc. “This initiative has the potential to accelerate delivery of mobile financial services in both emerging and developed economies. Those services include mobile payments, wireless top-up of prepaid accounts, money transfer, value-added services such as alerts and offers and mobile acceptance of electronic payments.”
NeuStar serves as a neutral intermediary to facilitate the safe and reliable transfer of data between mobile operators, and other collaborating parties in the delivery of mobile services to consumers. NeuStar adds value by providing a single point of contact for all services, simplifying the task for mobile operators and their partners to connect and offer new services to their subscribers. NeuStar also operates the GSMA’s PathFinder service, which provides a common global addressing and service discovery mechanism for traditional communication services, and is extensible to emerging services such as mobile money transfer. PathFinder also provides a key enabling foundation for the collaboration between operators and their chosen trading partners, including other operators and financial services providers, such as Visa.
“NeuStar, Visa and our operator partners represent trusted brands, Visa in payments and NeuStar in network data exchange, and operators in mobile communications,” said Steve Edwards, Senior Vice President of Converged Addressing Services at NeuStar. “This collaboration enables network operators, financial institutions, Visa, and consumers to move rapidly into the world of mobile payments and take advantage of the exciting opportunities ahead. We look forward to joining Visa, financial institutions, and mobile network operators in developing best practices and applications for mobile financial services.”
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