Visa Introduces VisaVue Travel to Track International Spending
Visa has announced that it is introducing VisaVue Travel, a new service that will provide government agencies, hotels, airlines and other organizations within the U.S. tourism industry with insights into spending by international visitors to the U.S. Visa says that "the new service will enable subscribers to tailor their marketing and promotional strategies and budgets based on up-to-date information about international spending on Visa payment card transactions."
“The global economy is placing considerable pressure on travel and tourism industry merchants. By converting Visa transaction data into actionable information, we can provide timely insights to businesses that rely on tourism revenues as we work to help them grow their businesses,” said Bill Sheedy, President – North America, Visa Inc.
Sheedy said, “At the heart of VisaVue® Travel is VisaNet, the company’s centralized processing system, which, besides facilitating commerce with speed, accuracy and efficiency, enables us to harness the rich data that flows through our network to offer information-based products and services beyond payment. VisaVue® Travel illustrates the role Visa plays in supporting the tourism industry – better enabling them to meet the rapidly changing needs of the customers they serve.”
Refreshing to see the giants wake up and take charge of the gold mine of data that they have. Will be interesting to see emerging business models. If this becomes a data service API for instance? Nielsens of the world, beware!
Posted by: Nirmal Palaparthi | July 14, 2009 at 10:38 AM