How Do You Pay Online?

In a post on PaymentsViews.com titled "eRetailer Tender Type Acceptance Analysis", Glenbrook's Russ Jones takes a look at a recent Internet Retailer study of the top 500 retail web sites and does some additional tender type analysis to see what we could learn about acceptance trends across various alternative online payment methods.

Across the top 100 online retailers, Russ found that "87% of the Top 100 accept a form of payment other than the main four payment card tenders. 72% took at least five types of tenders — the four main tenders plus one alternative. On the far end of tender types diversity, 11% of the Top 100 took at least 8 different types of tenders."

Russ notes that this analysis is specific to online retailers based in the United States. Our analysis at Glenbrook indicates that about 60% of the global eCommerce market is now outside the United States — and tender type acceptance (and acceptance strategies) vary greatly country-to-country. If you're looking to sort out your global acceptance strategy, contact Russ Jones directly for further assistance.