Chase Launches New Ultimate Rewards Program
”Ultimate Rewards has reinvented the rewards experience for Chase cardmembers by providing virtually limitless opportunities to earn and redeem points,” said Eileen Serra, president, Chase Card Services.
“Cardmembers can redeem points for literally millions of redemption options, simply by logging into ultimaterewards.com or calling Chase customer service. Ultimate Rewards provides cardmembers with the ability to earn points on every single dollar of spending, with no points earning caps, no points expiration, and virtually no restrictions on air travel.”
Every aspect of Ultimate Rewards is designed to provide maximum flexibility, simplicity, and accessibility – from the Ultimate Rewards Web site to customer service to comprehensive annual program guides. All of Ultimate Rewards’ features and functionality are available at http://www.ultimaterewards.com and also at http://www.chase.com.
Core program attributes include:
- One-to-One Points Earning – Customers receive at least one point for every dollar they spend – everywhere, every day, from dollar one. There are no earning tiers or merchant restrictions.
- No Points Caps or Points Expiration Dates on Rewards Points – There is no limit to the number of points a customer can earn each year, no limit to the number of redemptions, and no points expiration.
- Double Points On Airline Travel – Cardmembers earn two points for every dollar they spend on air travel when they use the Ultimate Rewards Online Travel Tool and pay with a Chase credit card.
- Bonus Earn Opportunities – Cardmembers earn up to 10 bonus points per dollar of spend when shopping with a Chase card online at more than 300 leading retailers who participate in the Ultimate Rewards Bonus Mall. The Bonus Mall is updated regularly with great new offers from participating merchants.
- Redeem Points For Over 3 Million Merchandise Items – Chase is providing superior incentive and consumer reward fulfillment with Ultimate Rewards. Through its provider relationships, Chase is purchasing Amazon.com sourced inventory and leveraging Amazon fulfillment services. Cardmembers can enjoy real-time access to millions of reward options from today's latest electronics models to house wares to sporting goods to outdoor equipment and more. Chase and Amazon also have a long-standing partnership since 2002 with the launch of the Amazon.com Rewards card.
- Ultimate Rewards Online Travel Tool – Cardmembers can redeem points for airline tickets on most major airlines, any class, anywhere, anytime. There are no restrictions or blackout dates for airline travel redemptions. Customers can book flights using points, cash, or any combination of points and cash. The Ultimate Rewards Online Travel Tool also offers the ability to browse and reserve hotels, car rentals, and airport parking, so cardmembers can book an entire travel itinerary in a single visit to the site.
- Great Gift Cards – Cardmembers can redeem points for gift cards from 65 great retailers, e-tailers, restaurants, travel companies and entertainment providers.
- Cash Back – Customers can receive Cash Back anytime by redeeming points for a Rewards Check. In addition, a unique feature, “Pay Yourself Back”, enables customers to shop for the reward of their choice and repay themselves using points by requesting a statement credit. Rewards Checks start at $50.
- Restaurant Reviews & Reservations – Cardmembers can browse through Zagat.com restaurant reviews, search for restaurants using a host of search criteria, locate their restaurant using the restaurant mapping tool, and book a reservation online at any one of over 10,000 restaurants worldwide via OpenTable – all within the Ultimate Rewards Web site.
- Travel Rewards Point Transfers – For select cardmembers, Ultimate Rewards provides the ability to transfer points at full value into the rewards programs of Continental Airlines, British Airways, Marriott International, and InterContinental Hotels Group (1 Ultimate Rewards point = 1 travel rewards point). Access to Travel Rewards Point Transfers requires payment of an annual card fee.
“Ultimate Rewards is redefining what rewards should be – a customer-friendly, easy-to-use rewards program that is chock full of opportunities to earn and redeem rewards, without earning caps, airfare blackout dates or points expiration,” said Rob Rosenblatt, general manager, Loyalty, Chase Card Services. “With a world-class Ultimate Rewards Web site, featuring a highly intuitive design and ease of navigation, plus the Ultimate Rewards Bonus Mall and the Ultimate Rewards dining tools, we’re giving our customers new reasons to come back each and every day.”
More redemption options on loyalty points are indeed what makes a customer decide between the good, better and best in the industry. Great work on Ultimate Rewards, Chase. More power to you.
Posted by: Joseph Ponnou | June 04, 2009 at 10:37 PM
You will need more points under Ultimate Rewards than Leisure Rewards to obtain the same amount of merchandise. Also I lost my ATM cards and got a new one. I registered the bew card for Ultimate rewards and now am fighting getting charged another $25 for the Ultimate rewards programs even though it is the same checking account and I paid the fee back in January! They say they charge per card! They refuse to pay back the $25. I will continue to consider them theives until I get my money back!
Posted by: Barbara | June 27, 2010 at 08:34 AM
I had the Leisure rewards when Chase changed to the Ultimate rewards program my points disappeared. I now have the Ultimate card and noone at Chase can advise how many points I have. They claim they are back logged or I never signed up for the program yet the money was taken out and I am using the card. I am about to close my account
Posted by: Michelle | October 24, 2010 at 02:05 PM
I had over 28000 points and they did the change over so I lost all my points when I called them on it they told me they sent everybody an e-mail and or letter through the mail but as I explained I never received neither they said they could not do anything about it so I lost all my points and the merchandise I could have purchased I'm about ready to cansel my account with chase.....
Posted by: Rachel Marrufo | April 14, 2011 at 09:13 AM
I'll be canceling my account with Chase after my first attempt to navigate the new Ultimate Rewards web site. It's no longer possible to simply trade your points for statement credit, now you must redeem them for individual purchases made in the last few days. The site dose not streamline the process, it doesn't give you a list of eligible purchases. You need to click back and forth between the rewards page and your statement, and enter the date, and amount of the purchase one by one.
When I called Chase, to ask if there was some way around the poorly implemented new system, it took 20 minutes to navigate though their phone tree. When I finally spoke to a live person it was someone who spoke English poorly, and told me that generic statement credits had never been possible. An obvious lie, I've been using my credits for statement credits for years.
Chase, you used to be the best credit card in the business, now you are just a sad mockery of your former self.
Posted by: Thomas | July 09, 2011 at 03:53 AM