Wells Fargo Introduces Mobile Banking iPhone Application
Wells Fargo has announced a new Wells Fargo Mobile Banking service for iPhone and iPod touch users (opens in iTunes) - now available free from Apple’s App Store. Customers can check account balances, move money between Wells Fargo accounts and pay bills. In addition, Wells Fargo Mobile Banking is integrated with the iPhone and iPod touch built-in maps feature so customers can search for the nearest ATM or Wells Fargo banking store with the touch-of-a-button.
“We’re committed to providing products and services that meet our customers’ evolving banking needs,” said Secil Watson, senior vice president, Wells Fargo Internet Services Group. “We’ve been providing the mobile banking service for nearly two years, and we know that customers want and demand convenient banking solutions that help them manage finances while on-the-go. We help them view accounts and take care of tasks anytime, anywhere -- whether it’s a customer in a taxi or a customer who realizes at the last minute that the utility bill needs to be paid before leaving for vacation.”
“Mobile phones are becoming an integral part of our customers’ lifestyles,” said Arah Erickson, head of Wells Fargo’s Retail Mobile Banking. “People are expecting to do so much more on their phones: check e-mail, get directions at a maps site or find a restaurant. That’s why we’re seeing ever increasing adoption of mobile banking. We have seen growth beyond our expectations.”
Wells Fargo customers use the mobile website service an average of six times per month and text banking customers send a balance request an average of 19 times a month.





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