Oberthur Technologies FlyBuy Contactless Payments Stickers

Approved and developed in cooperation with MasterCard, Oberthur Technologies' FlyBuy Sticker offers end users a fast, convenient and innovative way to pay. The sticker is a contactless payment device that can be attached to any surface including a mobile phone, PDA, MP3 player or key ring, allowing the end user to choose their very own personalized payment device. To pay, the user simply needs to place the device with the Sticker attached in front of the contactless reader. It can be used as a normal payment card at any Point-of-Sale terminal accepting contactless. Tested in pilots internationally, the FlyBuy Sticker is designed to work with existing business models, and can be personalized on any standard contactless equipment.

With quick time-to-market, the FlyBuy Sticker enables issuers to add contactless payment capabilities to any existing mobile device, independent of handset type or model. The FlyBuy Sticker upgrades products already in circulation and provides a cost-effective solution to assist issuers in increasing market share for low-value payment transactions. The sticker's unique design makes it a powerful branding tool to solve the 'top of the wallet' challenge faced by issuers globally.

"Contactless stickers offer the next step to make PayPass the favorite payment method for consumers," comments Art Kranzley, Chief Emerging Technology Officer MasterCard Worldwide, "The FlyBuy Sticker offers real benefits not only to MasterCard merchants in terms of both transaction volumes and reduced waiting times in line, but it also enables consumers to tap and go on any mobile phone, PDA, or MP3 player. This can have a significant effect on purchasing behavior, offering advantages for the payment industry as a whole in the medium term."

"As the number one provider of contactless payment cards in the U.S., Oberthur continues to focus on product innovation," says Martin Ferenczi, Managing Director of the Americas Region for the Card Systems Division of Oberthur Technologies. "The Flybuy Sticker has drawn immediate interest from U.S. banks as their customers insist on easier and more convenient ways to pay."

"We chose Oberthur's sticker technology as the only real mobile payment solution available today for mass deployment that works with all existing handsets" commented Beat Stocker, CEO of Switzerland-based issuer, Aduno-Gruppe.

The FlyBuy Sticker offers issuers the possibility to mass deploy contactless payment technology to their customers in a format tailored to the individual taste of the cardholder. With three issuers already shipping the sticker in Europe and the United States, and several new pilot projects launched in other regions, the volume issuance of Oberthur Technologies' FlyBuy Sticker is underway.