TrialPay Unveils New Purchase Incentive Platform

"TrialPay emerged in 2006 as a trendsetter in the alternative payments space, but our business has since evolved to introduce compelling, cost-effective promotions that increase the probability of conversion and maximize the profit of each transaction for any online seller," said Alex Rampell, TrialPay's CEO. "In this economy, online marketers need to get creative to boost sales and reduce costs. TrialPay's purchase incentives have already helped Kmart, Lavasoft and many more name-brand companies increase conversions while lowering overhead."

By offering free products, coupons or gift cards to online shoppers, TrialPay's purchase incentives entice customers to complete their transactions or add more to their carts. Online sellers select an incentive from TrialPay's catalog of more than 2,000 name-brand advertisers and present this offer to shoppers to increase the likelihood of conversion. While the perceived value of the incentive encourages a customer to complete his purchase, the seller only pays a fraction of the cost to access the incentive. Advertisers supply their product or service as a purchase incentive knowing that the lifetime value of the customer they will acquire is worth significantly more than the coupon or gift card they give away.

Restaurant.com, the trusted and valued source connecting restaurants and diners, joined as one of the first advertisers on the new Purchase Incentive Platform after successfully using TrialPay's Get It Free solution. Through this partnership, $25 Restaurant.com gift certificates are presented to shoppers from premier sites, such as 1-800-Flowers.com, Kmart.com and more, as a cost-effective incentive to complete a purchase or add more products to their cart.

"Dining out is a tradition that many consumers practice routinely. Restaurant.com gift certificates are tempting incentives that promise excellent value, thousands of dining options nationwide and memorable experiences with friends and family," said Tony Bombacino, chief marketing officer of Restaurant.com. "Through our partnership with TrialPay, Restaurant.com gift certificates encourage customers to complete purchases at trusted sites representing a range of industries. Merchants increase sales, shoppers enjoy great meals and Restaurant.com meets customers--who we hope will get to know us and value our brand. Everyone wins."