MasterCard Focusing on Increasing Consumer Awareness of Prepaid
In an article titled "MasterCard Readies TV Push for Prepaid", Maria Aspan writes about MasterCard's plans to launch a consumer advertising campaign ("Everyday Prepaid") promoting reloadable (aka "network-branded") prepaid cards. One of the objectives of the campaign is to establish the Everyday Prepaid as the term consumers should think of versus the complex taxonomy of labels the industry uses to apply to prepaid cards.
Lack of consumer awareness in the prepaid card space has clearly been an issue - but for an industry that's in it's "toddler stage" this comes as no surprise. It's great to see MasterCard step up to the challenge of educating the masses on the phenomenal benefits of prepaid; let's hope Discover and Visa follow their lead!
Posted by: Jan Truskolaski | April 20, 2009 at 03:32 PM