American Express Plans Major Campaign for Delta SkyMiles Cards
Maria Aspan reports for the American Banker in Monday's edition that "U.S. Bancorp and American Express Co. are squaring off for a marketing battle that will be waged with reward programs but could be won on reputation." At stake are the cardholders of the Northwest WorldPerks Visa card (issued by US Bank) - with US Bank also competing for those cardholders with a new FlexPerks Visa card! See the next story for late news tonight about litigation brought by Northwest against US Bank.
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