American Express Enhances Delta SkyMiles Program

Shortly after Delta’s merger with Northwest Airlines, the airline selected American Express as the official and exclusive provider of the co-branded credit card for the world’s largest airline with the world’s largest airline loyalty program, SkyMiles.

The marketing campaign reminds Northwest WorldPerks credit card holders that the WorldPerks and SkyMiles programs are merging and their miles are safe. However, they will soon have to apply for a Delta SkyMiles Credit Card from American Express to continue earning miles both from credit card purchases and from flying and enjoy the benefits of access to any seat at any time on Delta or Northwest-operated flights with no black out dates or restrictions. The new Card benefits are also designed to make the Card even more attractive to WorldPerks members.

“WorldPerks members and credit card holders are very valuable customers and we plan to treat them accordingly,” says David Rabkin, vice president, Delta Cobrands, American Express. “We’re offering them rich incentives, including no annual fee for the first year for the Gold Delta SkyMiles Card and up to 25,000 bonus miles. This offer alone gives them enough miles to redeem a domestic round-trip Award Travel ticket.”

“SkyMiles and WorldPerks members may now enjoy generous incentives through the Delta SkyMiles Card from American Express, the only Co-brand Credit Card for the world’s largest airline,” said Jeff Robertson, Delta’s vice president of Loyalty Programs. “To ensure our most valued customers reap the maximum benefits of the SkyMiles program, we encourage them to apply for the Delta SkyMiles Card from American Express, our official card.”