Visa Begins New Advertising Campaign - More People Go with Visa
In an article titled "Visa Seeks to Usurp Cash as King", Suzanne Vranica writes for the Wall St. Journal about a new $140 million ad campaign that Visa will be starting later this week. She says that Visa is "dumping its three-year-old "Life Takes Visa" slogan in favor of "More People Go with Visa" - and that the campaign will focus largely on Visa's debit card products.
For more information, here's Visa's introduction to the new campaign along with it's press release, and some examples of the new ads.
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